Gelius - packaging design for cleaning products

Is a brand for cleaning products. In the beginning of project, we wanted to create distinctive concept for this product. Our solution was supposed to be simple, but with recognizable elements. We did not use the standard images of dishes and cleanliness used by similar products. We created a packaging, which would be divide into colors on the basis of type of products. White background allocates brand on the store shelf and creates a feeling of purity

Felix branding® 2022

Art Direction & Design: Sarvar Joraev
Design & Visualisation: Nosirjon SobirovSarvar Joraev
3D madeling & render: Odilbek Toirov
Gelius - packaging design for cleaning products
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